Experts
Day 1 Featured Speakers | Epik ExpertsMeet the team of experts who will be presenting at Online Marketing Boot Camp. These online gurus bring years of industry experience in a variety of disciplines ranging from social media to web analytics to online marketing strategies. You'll get to gain knowledge from Kristoffer who joins us from Denmark where he manages The Milk, a global online consultancy. Then listen in as Dan explains why maintaining a presence in social networks is important for businesses and how you can gain value from this new dynamic medium. The team at Epik will delve into an array of topics that include how to design a successful multivariate test, which metrics matter for your organization and balancing design and function to make your site work!
| Avinash Kaushik Author, Web Analytics: An Hour a Day, Analytics Evangelist |
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   Visit Avinash's Blog |
Avinash is an industry-renowned author, blogger, and analytics evangelist. His book, Web Analytics: An Hour a Day is praised for bringing web analytics and data-driven decision making to professionals of all skill levels. He serves on the board of advisors for Cordiant (Web Operations and User Experience), iPerceptions (Creating qualitive tools for online measurement), and many more. Avinash is discussing Multiplicity - Be Massively Successful at Web Analytics 2.0. | ||||||||
| "The world of web analytics has been expanding and evolving at a rapid pace over the last couple of years. Gone are the wonder years of just having to worry about getting log files into the hands or the Analyst or just tagging the site. Your challenge is now to execute a Multiplicity strategy that requires being smart about what tools you need for what job, and then be flexible and nimble. I will lay out a checklist of key elements of your Multiplicity strategy, why you need each and what key things to consider. Your "web analytics" life will never be the same again!" | |||||||||
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| Kristoffer Ewald VP Strategy & Analytics, Notabene Copenhagen, Denmark |
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 Visit The Milk |
Kristoffer Ewald is a globally recognized online consultant with experiences ranging from NXT at the Copenhagen Institute for Future Studies to incubating THNK, a research incubator that sold to Saatchi & Saatchi in 2003 and most recently The Milk, a leading usability and online strategy firm. As founding partner of The Milk, Kristoffer leads the Research and Analytics group that delivers data-driven web solutions to clients ranging from Ikea, SAAB and Sony Ericsson. Additionally, Kristoffer launched the Scandinavian Web Analytics Association and organizes the Web Analytics Wednesday in Copenhagen and Stockholm. He graduated with a Bachelors of Science in Economics from Copenhagen University and a Masters of Science in Economics and Statistics from K√∏benhavns Universitet. Kris is speaking about Optimizing Your Online Marketing Media. |
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| Dan Schutzsmith Publisher of Graphic Define Magazine and Founder DSGN & DVLP, LLC New York, New York |
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 Visit Graphic DEFINE |
Dan is the Editor and Publisher of Graphic Define Magazine, an e-zine which focuses on the business of running a graphic, web, or interactive studio. Most recently, Dan founded DSGN && DVLP, a talent matchmaking service that hooks up advertising agencies and interactive departments with the smaller boutiques, studios, and freelancers that can help them deploy their clients web and interactive projects. Prior to his personal ventures, he was the New Business Developer of The Chopping Block, working with such clients as Adobe, MTV, Oxygen Networks, XM Radio, Dave Matthews Band, Phish, Sony Picture Classics, and more. Dan is an Adjunct Professor at the School of Visual Arts in NYC, and was more recently appointed an Adjunct Professor at NYU, teaching Web Theory, Web Projects, and Pitching for Designers. In addition to teaching, he is the moderator for the AIGA's Professional Practices Forum. Dan will teach you how to be a Social Media Superstar - Rocking with Twitter, Facebook and more... |
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| Alec Newcomb Vice President Business Development, MyWebGrocer Colchester, VT |
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 Visit MyWebGrocer |
Alec is an Internet veteran with experience including MTV Networks, Lycos, and two Internet start ups. Alec was the Director of Search & Navigation at Lycos where he led the team that managed the Home Page of Lycos, Search, and Directories that represented 80% of Lycos.com traffic. He has more than 10 years of sales and product marketing experience with companies such as Bosch, LexiQuest, and MTV Networks. Alec spent his early career at MTV Networks where he worked in the Market Development department which was responsible for building alternate technology markets for MTV, VH1, and Nickelodeon. Alec is speaking about What's Next? Current State & New Outlooks in Online Advertising. |
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| Dave Winslow CEO & Co-Founder, Epik Burlington, VT |
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 Visit Epik |
As CEO of Epik, a strategic analytics consultancy, Dave is responsible for the vision of the company including marketing, innovation and leadership. Epik offers Conversion Consulting, Online Marketing Training, and Google Support and Software Solutions. Epik is a Google Analytics and Website Optimizer Authorized Consultant, Google Enterprise Professional and an AdWords Qualified Company. Epik serves a diverse mix of clients around the world ranging from Fortune 500 organizations to e-commerce growth companies. Dave has been active in the online marketing industry for over a decade specializing in the areas of online business consulting, search marketing, testing and optimization, and web analytics. As an original partner of Urchin Software which is now better known as Google Analytics, Dave has worked with the web analytics software for over 7 years. Dave will discuss strategies for Growing in a Recession with Measurable Marketing. |
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| "At Epik, we've trained hundreds of businesses and consult with both large corporate companies and small start-ups. We help them with their online strategy, marketing and analytics initiatives. Boot Camp is an excellent opportunity, and ideal learning environment, to share our knowledge with businesses seeking to improve their online presence. Involved with online businesses for ten years now, I will offer successfully proven strategies, and share insights on emerging shifts in the online market." | |||||||||
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| Alex Ortiz Google Analytics Mountain View, CA |
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 Visit Google Analytics |
Alex is a member of the Google Analytics team as well as an original member of the Urchin Software team.
Alex is teaching Google Analytics Tactical Training: Advanced. |
| Matt Brinkerhoff Senior Associate of Usability + Design, Epik Burlington, VT |
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An integral member of Epik's technical support & consulting team, Matt's diverse responsibilities include managing email marketing campaigns, designing display advertisements, Google Website Optimizer Testing, and optimizing usability and user experience for a wide-range of clients. Matt has worked in online marketing since his junior year of college when he accepted an internship at Epik. Prior to joining Epik, Matt worked in fulfillment and customer service at an online clothing retailer. Matt holds a B.S. in e-Business from Champlain College in Burlington, Vermont. Matt is teaching Google Website Optimizer Tactical Training: Beginner. |
| Marc Bujold Senior Director of Forecasting & ROI, Epik Burlington, VT |
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Marc provides strategic marketing consultation to Epik's clients. As someone who has grown brands both on and offline, he has great insight into the pressures facing today's marketers. Marc came to Epik because of the company's powerful ability to deliver what every marketer needs: hard data to help determine the next move. Prior to joining Epik, Marc was Director of Marketing and Sales for Mobilia.com, a VC backed e-commerce business catering to car enthusiasts and Managing Director for Geodsx, a joint venture between design firms in Vermont and Mumbai India. Marc's direct e-commerce experience comes from launching his own website that sold car and motorcycle apparel, working with his wife's business, www.kyarns.com, a leading online supplier of knitting yarns, and managing the web effort for April Cornell, the women's clothing retailer. Marc has lived in Belgium, Australia, and Singapore, and graduated from Middlebury College with a degree in Political Science. Marc is teaching Online Advertising Strategies. |
| Justin Cutroni Senior Director of Analytics & Research, Epik Burlington, VT |
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Justin is responsible for leading the Analytics & Research group at Epik where support, training and consulting is conducted. Justin also creates products and services that help clients maximize their investment in Google hardware, software and services. He is also the author of Google Analytics ShortCut, an O'Reilly-published Google Analytics reference guide. Justin has worked in the technology consulting field for over ten years as an independent consultant and at international companies such as Accenture. His experience includes software engineering (design, development, testing and deployment), process engineering, project management and relationship management. Justin holds a degree in Mechanical and Aerospace engineering from Worcester Polytechnic Institute. Justin is teaching Analytics Strategies. |
| Danielle Giandomenico Senior Director of Usability & Design, Epik Burlington, VT |
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At Epik, Dani is the resident marketing specialist focusing on usability and enhancing the performance of businesses online. She is also responsible for positioning Epik in the marketplace. Her prior work experience includes creative direction and editorial work at a non-profit association in Chicago and most recently branding, sales training and marketing for a Fortune 500 company headquartered in New York. Dani holds a B.S. in English Literature with a concentration in Chemistry from the State University of New York. Dani has also attended the John Marshall Law School in Chicago. Dani is teaching Usability & Testing Strategies. |
| Paul Skarvinko Senior Associate of Forecasting & ROI , Epik Burlington, VT |
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Paul Skarvinko is Epik's paid search expert. He became the company's first employee shortly after graduating from Champlain College. Within six months of joining Epik, Paul became a Google Certified AdWords Individual. He has helped Epik become a Google AdWords Certified company and is responsible for overseeing the optimization and success of Epik's paid search projects. Armed with expert knowledge in Google AdWords and Google Analytics, Paul assists organizations of all sizes become successful paid search advertisers and has also been instrumental in shifting client focus from Clicks to Conversions. In the winter, when Paul isn't in the office (which isn't often) he snowboards at Sugarbush and in the summer spends weekends in Charlestown, Rhode Island fishing. Paul is teaching Google AdWords Tactical Training: Beginner. |
