Online Marketing Boot Camp Schedule
Take me to:
Day 1: Online Strategy - Thought Leaders Summit
Day 2: Google Analytics Strategies + Tactical Training on Google Analytics
Day 3: Online Advertising Strategies + Tactical Training on Google AdWords
Day 4: Testing Strategies + Tactical Training on Google Website Optimizer
Day 1: Online Strategy - Thought Leaders Summit
Day 2: Google Analytics Strategies + Tactical Training on Google Analytics
Day 3: Online Advertising Strategies + Tactical Training on Google AdWords
Day 4: Testing Strategies + Tactical Training on Google Website Optimizer
Online Marketing Boot Camp is four action packed days of seminars covering online marketing strategies, web analytics, site optimization, ecommerce optimization, social media and web advertising trends. This innovative seminar and training series brings together industry leading experts to identify proven online marketing methods and explore new online opportunities. Every session is followed by our unique "Ask the Experts" session, where you can engage in face to face discussion with our subject matter experts.
Day 1:
Online Strategy - Thought Leaders + Welcome/Networking Reception
Tuesday, June 17th
Join industry thought leaders Avinash Kaushik (Analytics Evangelist, Google and Author of Web Analytics: An Hour A Day), Kristoffer Ewald (VP Strategy & Analytics Notebene), Dan Schultzsmith (Founder & Principal, DSGN + DVLP) and Dave Winslow (CEO, Epik) for keynotes and discussion regarding the state of the industry, tips and best practices and how it applies to your business in 2008. Learn more about Day 1's keynotes and reception >>
| Time | Lecture/Session | Instructor |
| 8:30 - 9:00 AM | Registration & Continental Breakfast | |
| 9:00 - 10:00 AM | Growing in a Recession with Measurable Marketing | Dave Winslow CEO & Co-Founder Epik |
| 10:15 AM - 12:00 PM | Multiplicity Be Massively Successful at Web Analytics 2.0 |
Avinash Kaushik Analytics Evangelist Google Analytics |
| 12:00 - 1:00 PM | Lunch* | |
| 1:00 - 2:15 PM | Media Measurement – Making Your Online Marketing Zing with Analytics | Kristoffer Ewald VP Strategy & Analytics Notebene |
| 2:30 - 3:45 PM | TBD- The New Face of Integrated Media - Gaming, Music, Events, and more... | TBD |
| 4:00 - 5:00 PM | Social Media Superstar - Rocking with Twitter, Facebook and more... | Dan Schutzsmith Founder & Principal DSGN & DVLP |
| 6:00 - 9:00 PM | Reception & Networking Event @ Echo Leahy Center on the Burlington Waterfront | |
| * Provided for Full-Week participants, see the FAQ for more details. | ||
| Back to top |
|
Day 2:
Google Analytics Strategies + Tactical Training on Google Analytics
Wednesday, June 18th
Web Analytics allows online business owers to start making decisions based on actual data instead of intuition. Since its inception, Google Analytics has changed the face of the industry by providing an in-depth, easy to use, and FREE web analytics solution. Our Experts will teach you to interpret and analyze analytics data, and use it to drive sales and growth on your website.
| Time | Lecture/Session | Instructor |
| 8:30 - 9:00 AM | Registration & Continental Breakfast | |
| 9:00 AM - 12:00 PM | Strategy Session: Analytics | Justin Cutroni Senior Director of Analytics & Research Epik |
| 12:00 - 1:00 PM | Lunch* | |
| 1:00 - 5:00 PM | Tactical Training: Google Analytics Beginner | Ben Bullock Technical Specialist Google Analytics |
| 1:00 - 5:00 PM | Tactical Training: Google Analytics Advanced | Alex Ortiz Sr. Technical Specialist Google Analytics |
| 5:00 - 5:30 PM | "Ask the Experts" Q&A | Epik + Google Analytics Experts |
| 6:00 - 8:30 PM | Web Analytics Wednesday @ Firehouse Gallery | |
| * Provided for Full-Week participants, see the FAQ for more details. | ||
| Back to top |
|
Day 3:
Online Advertising Strategies + Tactical Training on Google AdWords
Thursday, June 19th
The digital advertising market is growing at an exponential rate - exceeding $19 billion in 2007. With new best practices and advertising technologies emerging every day, it can be difficult to optimize an online marketing budget and maximize website return on investment. Our experts will teach you how to best utilize your marketing dollars in the online space.
| Time | Lecture/Session | Instructor |
| 8:30 - 9:00 AM | Registration & Continental Breakfast | |
| 9:00 AM - 12:00 PM | Strategy Session: Online Advertising | Marc Bujold Senior Director of Forecasting & ROI Epik |
| 12:00 - 1:00 PM | Lunch* | |
| 1:00 - 5:00 PM | Tactical Training: Google AdWords Beginner | Paul Skarvinko Senior Associate of Forecasting & ROI Epik |
| 1:00 - 5:00 PM | Tactical Training: Google AdWords Advanced | Epik Experts |
| 5:00 - 5:30 PM | "Ask the Experts" Q&A | Epik Experts |
| * Provided for Full-Week participants, see the FAQ for more details. | ||
| Back to top |
|
Day 4:
Testing Strategies + Tactical Training on Google Website Optimizer
Friday, June 20th
Multivariate and A/B testing are online marketing strategies that are growing in popularity with the advent of products such as the Google Website Optimizer. The Google Website Optimizer makes it easy to show multiple variations of a website to different users, aggregate the data, and report on the results. This testing takes the guesswork out of website design and provides invaluable insight about your customers.
| Time | Lecture/Session | Instructor |
| 8:30 - 9:00 AM | Registration & Continental Breakfast | |
| 9:00 AM - 12:00 PM | Strategy Session: Usability & Testing | Danielle Giandomenico Senior Director of Usability & Design Epik |
| 12:00 - 1:00 PM | Lunch* | |
| 1:00 - 3:00 PM | Tactical Training: Google Website Optimizer Beginner | Matt Brinkerhoff Senior Associate of Usability + Design Epik |
| 3:00 - 4:30 PM | Tactical Training: Google Website Optimizer Advanced | Alex Broussard Senior VP of Software & Technology Epik |
| 4:30 - 5:00 PM | Tactical Training:"Ask the Experts" Q&A | Epik Experts |
| * Provided for Full-Week participants, see the FAQ for more details. | ||
| Back to top |
|
